Privacy policy
Last updated: August 12, 2026
Carter Wells operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Carter Wells is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, process, and disclose your personal information when you visit or use our Services, make a purchase or other transaction, or otherwise communicate with us.
This Privacy Policy is intended for customers in the United States and is designed with applicable U.S. federal and state privacy and consumer protection requirements in mind, including, where applicable, the Federal Trade Commission Act ("FTC Act"), the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA"), and other applicable state comprehensive privacy laws.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, use, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
When we use the term "personal information," we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or can reasonably be linked to you or another identifiable individual. Personal information generally does not include information that has been lawfully made publicly available or information that has been de-identified or aggregated so that it cannot reasonably be linked to you.
Depending on how you interact with the Services, where you reside, and what applicable law permits or requires, we may collect or process the following categories of personal information:
- Contact information: including your name, mailing address, billing address, shipping address, phone number, and email address.
- Financial and payment information: including payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment-related information.
- Account information: including your username, password, security information, preferences, and account settings.
- Transaction information: including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and information about your previous transactions.
- Communications with us: including information you provide when contacting us, such as when submitting a customer service inquiry.
- Device and technical information: including information about your device, browser, network connection, IP address, and other unique or online identifiers.
- Usage information: including information regarding your interaction with the Services and how and when you access, browse, or otherwise use our website.
- Inferences: where permitted by applicable law, we may derive information about your interests or preferences from your interactions with our Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, including when you create an account, place an order, access or use the Services, communicate with us, or otherwise provide personal information.
- Automatically through the Services, including from your device when you visit our website or use our Services and through cookies, pixels, and similar technologies.
- From our service providers, including companies that provide technology, payment processing, fulfillment, shipping, analytics, customer support, or other services on our behalf.
- From our business partners and other third parties, where permitted by applicable law.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
- Providing, tailoring, and improving the Services. We use personal information to process payments, fulfill orders, maintain your account, remember your preferences, arrange shipping, facilitate returns and exchanges, enable reviews, provide customer support, recommend relevant products, and improve the functionality and performance of our Services.
- Marketing and advertising. We may use personal information to send marketing and promotional communications by email, text message, or other channels and to provide or facilitate advertising that may be relevant to your interests, subject to applicable law and your available privacy choices.
- Security and fraud prevention. We use personal information to authenticate accounts, maintain a secure shopping and payment environment, detect or investigate fraudulent, illegal, unsafe, or malicious activity, and protect our customers and Services.
- Communicating with you. We use personal information to respond to inquiries, provide customer support, send transactional communications, and maintain our business relationship with you.
- Legal and compliance purposes. We may use personal information to comply with applicable laws, regulations, legal processes, court orders, or valid government requests; enforce our terms and policies; and establish, exercise, or defend legal claims.
How We Disclose Personal Information
We may disclose personal information to third parties for legitimate business purposes and as otherwise permitted or required by applicable law. These circumstances may include:
- With Shopify, vendors, contractors, and other service providers that perform services on our behalf, such as IT management, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping.
- With business and marketing partners that provide advertising, analytics, or marketing services, subject to your rights and choices under applicable privacy laws.
- When you direct, request, or consent to disclosure, such as when information must be provided to a shipping carrier to deliver your order or when you use a third-party integration.
- With our affiliates or entities within our corporate group, where applicable.
- In connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.
- When necessary to comply with applicable legal obligations, valid subpoenas, court orders, warrants, government requests, or other lawful processes, or to protect our Services, rights, users, or others.
Targeted Advertising, Sale, and Sharing of Personal Information
Some U.S. state privacy laws use specific terms such as "sale," "sharing," or "targeted advertising" to describe certain disclosures or uses of personal information for advertising purposes, even when no money is exchanged.
Depending on your state of residence, you may have the right to opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising.
You can submit an applicable opt-out request through our Data Sharing Opt-Out page.
Where required by applicable law, we may also recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control ("GPC"), for the browser and device from which the signal is sent.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes certain personal information about your access to and use of the Services in order to provide and improve the Services.
Information submitted through the Services may be transmitted to Shopify and other service providers that may be located in jurisdictions outside your state or country of residence. We may also use certain Shopify features that incorporate information from interactions with our store, Shopify, and other merchants. For certain processing activities, Shopify may act independently with respect to how it processes personal information.
For more information about Shopify's privacy practices, please review the Shopify Consumer Privacy Policy.
You may also visit the Shopify Privacy Portal for information regarding certain privacy rights relating to information processed by Shopify.
Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate our website, remember your preferences, understand how customers interact with our Services, maintain security, improve website performance, and support advertising and marketing activities.
Depending on where you reside, you may have rights to limit certain uses of cookies or similar technologies. Browser settings may also allow you to block or delete certain cookies, although doing so may affect the functionality of portions of our Services.
Third-Party Websites and Links
Our Services may contain links to websites or online platforms operated by third parties. If you follow a link to a website that is not owned or controlled by Carter Wells, you should review that third party's privacy and security policies and terms.
We do not control and are not responsible for the privacy, security, accuracy, or reliability of third-party websites. The inclusion of a third-party link does not, by itself, constitute our endorsement of the third party or its content.
Children's Privacy
Our Services are not intended for children, and we do not knowingly collect personal information from children under 13 years of age.
If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us using the information below so that we can review the request and delete the information where required by applicable law.
We do not knowingly sell or share, as those terms may be defined under applicable state privacy laws, personal information belonging to consumers under 16 years of age without any authorization required by law.
Security and Retention of Your Information
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, destruction, or loss. However, no security system or method of electronic transmission is completely secure, and we cannot guarantee absolute security.
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to maintain your account, provide the Services, process orders, comply with legal or accounting obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.
Your U.S. Privacy Rights and Choices
Depending on your state of residence and subject to applicable legal requirements and exceptions, you may have some or all of the following rights:
- Right to Know or Access. You may have the right to request information about the personal information we collect, use, or disclose and to obtain a copy of certain personal information.
- Right to Delete. You may have the right to request deletion of personal information we maintain about you, subject to applicable exceptions.
- Right to Correct. You may have the right to request correction of inaccurate personal information.
- Right to Data Portability. You may have the right to obtain certain personal information in a portable and, where technically feasible, readily usable format.
- Right to Opt Out of Sale or Sharing. Depending on applicable state law, you may have the right to opt out of the sale or sharing of personal information.
- Right to Opt Out of Targeted Advertising. You may have the right to opt out of processing of personal information for targeted advertising.
- Right to Appeal. Residents of certain states may have the right to appeal a decision we make regarding a privacy rights request.
- Right to Non-Discrimination. Where applicable, you have the right not to receive unlawful discriminatory treatment because you exercised a privacy right.
These rights are not absolute and may apply differently depending on your state of residence and the nature of our processing.
California Privacy Rights
If you are a California resident and the CCPA/CPRA applies to our processing of your personal information, you may have additional rights regarding your personal information, including rights to know, access, correct, or delete certain personal information and to opt out of certain sales or sharing of personal information.
Where applicable, California residents may also have the right to limit certain uses and disclosures of sensitive personal information. We will not discriminate against you for exercising rights provided by applicable California privacy law.
You may submit an applicable request using the contact information below or our Data Sharing Opt-Out page.
Global Privacy Control and Do Not Track
Where required by applicable law, if you visit our website with a qualifying Global Privacy Control signal enabled, we will treat the signal as an opt-out request for the browser and device used to access our website. Where we can associate the device with a relevant account and applicable law requires it, the request may also be applied to that account.
Other than legally recognized opt-out preference signals such as GPC where applicable, our Services may not respond to traditional "Do Not Track" browser signals.
Exercising Your Privacy Rights
You may exercise applicable privacy rights through the options made available through our Services or by contacting us using the information provided below.
We may need to verify your identity before processing certain requests, as permitted or required by applicable law. The information requested for verification will depend on the nature and sensitivity of the request.
Where permitted by law, you may designate an authorized agent to submit certain requests on your behalf. We may require proof that you authorized the agent to act for you and may also require you to verify your identity directly with us.
We will respond to verified requests within the timeframes required by applicable law.
Managing Communication Preferences
We may send promotional emails to you. You can opt out of promotional emails at any time by using the unsubscribe link included in those communications.
If you opt out of marketing communications, we may still send non-promotional communications necessary to provide our Services, including communications relating to your account, transactions, orders, shipping, returns, or customer service requests.
Complaints and Appeals
If you have concerns about how we process personal information, please contact us using the information below.
Depending on your state of residence, you may have the right to appeal our decision regarding a consumer privacy request. Instructions for submitting an appeal may be provided with our response to your request where required by applicable law.
International Transfers
Because our business, Shopify, fulfillment providers, and other service providers may operate internationally, your personal information may be transferred, stored, or processed outside the state or country in which you reside.
Where required by applicable law, we take appropriate measures designed to ensure that personal information transferred internationally receives an appropriate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, regulatory, or compliance reasons.
When we update this Privacy Policy, we will post the revised version on our website, update the "Last updated" date, and provide any additional notice required by applicable law.
Contact
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact us at:
Carter Wells
Website: www.carter-wells.com
Email: info@carter-wells.com
Registered Address:
FF COMMERCE LTD
71–75 Shelton Street
London, WC2H 9JQ, United Kingdom
Company Number: 17398899